Nothing disappoints a potential customer more than the lack of a clear purchasing path. Mere information about retail stores is not enough. The problem was noticed by the company 100shoppers.com. In response to the need to increase the efficiency of the purchasing process, the brand team created a solution in the form of a Where-To-Buy widget.
The option works well for the manufacturer's product page or campaign landing page and gives benefits to both the buyer and the seller. First of all, it gives the opportunity to choose a product from one of the proven stores. For a marketing campaign, this tool provides data for traffic conversion rate analysis in order to adjust activities in terms of consumer behavior.